Terminal A: A Digital Journey of Surprises
Newark Liberty International Airport ➜ USA
Conception & User Studies: Sylvain Dumais
Production: Moment Factory
Designed to engage, inform, and instill New Jersey pride, dynamic visuals showcase the iconic people, landmarks and innovations that position the state as a world-class destination.
The terminal’s permanent installations form a multimedia ecosystem that fuses with airport architecture to enhance the passenger experience.
Informed by extensive studies on spatial design and passenger behaviour, Terminal A’s key interventions were developed to complement the site’s high functionality. The experience strikes a balance between entertaining and practical, to usher passengers along their journey from curb to gate.